AUSTIN (January 22, 2007) — Alliance Tech has been selected by Cisco to provide a customized phone application for the upcoming 2007 NBA All Star Game in Las Vegas. Members of the international press will use the Alliance Tech application to look up NBA players, review their YTD statistics and bio information, as well as live All Star Game Statistics.

In addition to voice capabilities, the Cisco IP7970 telephone has a colored touch screen monitor which enables the user to select the player by name, or by team. Statistics and photographs are then displayed on the monitor, thereby eliminating the need to browse the web. Both real-time and year to date player data will be accessible to the user.

The Alliance Tech application not only showcases the attributes of the Cisco phone, but also demonstrates the robust and real time manner in which critical game information is disseminated.

To learn more about the NBA All-Star game, please visit the link to their site at http://www.nba.com/allstar2007/ .

About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, visit http://newsroom.cisco.com.

About Alliance Tech, Inc.
Alliance Tech is a leading provider of marketing performance measurements (MPM) for the meetings, conference and events industry. Alliance Tech is the first to offer a complete integrated event management solution that includes online attendee networking, RFID attendee tracking, lead tracking, event content management and event analytics. Alliance Tech solutions provide organizations the ability to measure event effectiveness, to understand attendee behavior and to deliver more qualified leads. Customers include IBM, SAS, Dell, Cisco, NCR and Redken. Alliance Tech is a privately held company located in Austin, Texas. For more information, please visit our website at www.alliancetech.com.