Alliance Tech Selected by CA to Measure Attendee Participation at CA World 2007

AUSTIN (May 9, 2007) — Alliance Tech today announced that it provided CA, Inc. with solutions for lead management and RFID (Radio Frequency Identification) Measurement & Analytics for its CA World 2007 user conference last month in Las Vegas. RFID allows for a highly accurate and non-invasive means of providing invaluable event marketing trends and analysis. “By gaining insight into the preferences and interests of CA World attendees, CA can create even better events for our customer in the future,” says Matthew Donohue, vice president of Event Strategy at, CA. “Alliance Tech’s solutions and services enable us to cost-effectively and non-intrusively develop this valuable insight.” CA World featured hundreds of in-depth sessions, hands-on labs, open forums and technology demonstrations designed to help organizations unify and simplify the management of enterprise-wide IT. It attracted more than 5,000 people. “Companies are reaping significant returns by leveraging attendee behavioral analysis to better understand attendee preferences and interests,” explains Art Borrego, CEO and President of Alliance Tech. About Alliance Tech Alliance Tech is a leading provider of marketing performance measurements (MPM) for tradeshows, conferences and events. Alliance Tech is the first to offer a complete integrated marketing intelligence solution that includes RFID attendee behavior and preference analysis, lead management, surveys, online attendee networking, and event analytics. Alliance Tech solutions provide organizations the ability to measure event effectiveness, to understand attendee behavior and to deliver more revenue. Customers include IBM, Dell, Cisco, SAS and others. For more information, please visit www.alliancetech.com. About CA CA (NYSE: CA), one of the world's largest information technology (IT) management software companies, unifies and simplifies the management of enterprise-wide IT. Founded in 1976, CA is headquartered in Islandia, N.Y., and serves customers in more than 140 countries. For more information, please visit ca.com.